Jesse Green of the Search Engine blog puts the value-add in bafflegab. Somewhere, I’m sure, there exists someone for whom this makes perfect sense.
As BoingBoing’s Cory Doctorow says, “It’s like blank verse composed by MBAs.”
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P.S. If you did, in fact, understand that video, I suggest you drop everything and read Good Copy Bad Copy’s Words and Phrases You Should Stop Using Right Now. Adjust as needed for U.S. use.




I feel like I need a shower after watching that. Either that or a stiff drink. I've heard WAY too many of those terms at work in the last six months.
I pretty much understood what he was saying. I wouldn't ever fund a company based on it, but I understood it.
Posted by: Rebecca | July 20, 2010 at 03:37 PM
Oooh, so close. It's actually "Takeaway: value-add," the latter actually being a noun, as in, "What's the value-add?"
I hear about 80% of this stuff every week. "Monetize the cloud"? I think I went to a presentation about that last week.
Posted by: mike | July 20, 2010 at 11:13 PM
I like it. Reminds me, though, of a dark, smoky coffee house at Bard College in the 60's. Poetry reading. Bearded and sandaled overweight poet. "Moon, June, Swoon; Peace, Lease, Obese; Point, Anoint, Joint; Bus, Fuss, Coitus Interruptus" (Wild applause!)
Posted by: Jed Waverly | July 21, 2010 at 05:37 AM
"Solution the Framework" also sounds like the weird vacabulary of Scientology. I have been inundated with Scientology junk mail addressed to my long dead husband. (Some kind of mistake, he was not interested.) I tried to read a couple brochures just to see what the heck it's all about. It makes no sense at all unless one is an initiate.
Posted by: panavia999 | July 26, 2010 at 10:59 AM