Jesse Green of the Search Engine blog puts the value-add in bafflegab. Somewhere, I’m sure, there exists someone for whom this makes perfect sense.
As BoingBoing’s Cory Doctorow says, “It’s like blank verse composed by MBAs.”
P.S. If you did, in fact, understand that video, I suggest you drop everything and read Good Copy Bad Copy’s Words and Phrases You Should Stop Using Right Now. Adjust as needed for U.S. use.