Think Twice

And then think some more.

A spread from Saks Fifth Avenue's new "Think About It" campaign.

 

 

Bare Escentuals' "Rethink What Matters" campaign (cover of online brochure).

 

Bare Escentuals, Powell Street BART station, San Francisco (station domination). 

 
Think Mutual Bank, Minnesota.

 

 

Classic IBM slogan created by company founder Thomas Watson, rendered in many languages.

 

 

 

                                                     Cover of IBM Think book.

 

Volkswagen "Think Small" ad, 1962, created by DDB.

All together now:

Comments

[twitter.com/hush6]

I spent some of my growing up years near the IBM Country Club in Sands Point, LI. People in those parts used to say, "THIMK."

[Nancy Friedman]

@Hush6: "THIMK" was a popular response to the well-known IBM slogan. It inspired many cartoons and even a short-lived satiric magazine in the "Mad" mold. See http://bit.ly/aIYoWF and http://bit.ly/9G0L4G.

[twitter.com/hush6]

Thank you for the laugh and the homework. I had a feeling it was bigger than local people making jokes, and the late '50s timing of the magazine meshes perfectly with my memories. One thing's for certain: no matter how you spell it, it's a pretty stale idea.