Quick quiz: What do you think GloSmart does?
The "smart" part of the name is easy; it's the "Glo-" that may be harder to agree on. Chances are, though, that you thought of something like this:
In both of these examples, "glo" means "glow." Indeed, the U.S. trademark database is full of glo-for-glow marks: Miraglo, Heat & Glo, Safety Glo, Orange Glo, Glo Brite, and so on.
Not so fast, though. GloSmart is a different story.