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February 24, 2010

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Brain about to explode with conflicting images. On the one hand, there's Isaiah. Sigh. On the other, there's my late grandfather (may he rest in peace), the only man I've ever known who used Old Spice. My father (may he also rest in peace) was a more modern man than Pop-pop. He used Mennen.

Very clever commercial and most important very humorous. I record TV shows so I can fast forward through commercials. This was the first commercial in a lonnnggg time where I reran the tape to watch a few times.
The blurb on the youtube clip is cute "We're not saying this body wash will make your man smell into a romantic millionaire jet fighter pilot, but we are insinuating it."

Panavia: I agree that this spot is very funny, but wouldn't say that humor is *always* the "most important" factor in an ad's effectiveness. Consider, for example, deBeers's long-running "A Diamond Is Forever."

I can't believe those old ads were ever actually effective. But I'm sure they'll say that about our ads in 20 yers. Scratch that... I'm not sure how our ads are effective now.

Hi Nancy,
I'm sure you are correct. I love your blog because I am a word nerd, but I look at advertising with a gimlet eye. The first thing I do when I get a magazine is tear out pages that contain only advertising - which reduces some by half. The only hook that gets my attention in advertising is humor (and horses.) Children in advertising are repellant to me. I thought the deBeers ads were hokum, but then all my diamonds were inherited from my grandmother. I don't mean to sound grumpy, but I'll never be in a focus group! Oooh...the Sean Connery luggage ad - I clipped that and pasted it in my notebook of miscellany. Damn, he's eye catching!
Your blog is educational and entertaining. Keep up the good work.

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