Let's talk about you.
Ad for HTC mobile phone, bus stop, San Francisco, Nov. 14.
Yahoo ad, MUNI bus, same bus stop, same day.
Advertising directed at "you" is nothing new, of course.
"The most famous poster in the world," originally published
as the cover of Leslie's Weekly, July 16, 1916.
1953 poster by the Ad Council
for the U.S. Forest Service.*
The difference? Back then, "you" were being asked to shoulder responsibility. Now it's all about looking in the mirror.
I blame Time, of course:
Hat tip to Jordie Welles for suggesting this theme.