General Motors, apparently not satisfied with a $30 billion government bailout, is asking U.S. citizens to chip in just one more tiny little thing: a color name for the new Chevy Volt, the world's first mass-produced extended-range electric vehicle.
From the photos, I'd say it looks silverish-greenish. But hey, we're Americans! We can do better!
And the fun began.
Suffice it to say that Autopia's readers exibit little of the earnest enthusiasm of the official entrants. Compare the two sets of comments and judge for yourself.
My favorites: Lame Green, Data Gathering Blue Disguised As a Contest Green, and Socialist Red ("Darn right we should be able to name it we paid for it").
And special credit to Some Guy, who submitted "Can't Afford to Hire Our Own Marketing Firm Green" on the GM site.
Hat tip: Anthony Shore, who commented on LinkedIn: "It's a contest. What could possibly go wrong?"