Minisode: An abbreviated adaptation of a television show for the Internet that retains the original show's characters and narrative arc. The word is a portmanteau of miniature and episode.
The pioneer in the fledgling minisode format is Sony Pictures Television, which launched its Minisode Network in June 2007. In October 2007, the New York Times reported that Sony had condensed 18 "vintage" TV series, including "Bewitched" and "Charlie's Angels," from their original 30- or 60-minute episode length to 4 or 6 minutes. "The minisodes are not excerpts or clip jobs," wrote Times reporter Stuart Elliott; "they are edited in a way that compresses the story lines and enables the viewers to follow the plots from beginning to end."
According to an earlier Times story, the minisode idea first occurred to Sony Television's president, Steve Mosko, and the company's head of distribution, John Weiser, when they saw "Seven-Minute Sopranos," a condensed version of the entire 77-hour "Sopranos" series that played on YouTube.
In February 2009 Sony launched minisodes of the Sports Illustrated Swimsuit Television Specials.
The Crackle shows have been sponsored by Pepsi. However, there's no word about whether the soft-drink maker plans to introduce mini-sodas to accompany the minisodes.
Hat tip: Ad Broad.