Are you telling me that with all the money pumped into consultants and pollsters, in a country whose media culture is built on advertising and catchphrases, that with all of ambitious little beavering minds who have studied the art and science of persuasion (and know Lakoff "framing" backwards and forwards, chapter and verse), that with all of that the architects and backers couldn't come up with something more inspiring and memorable than "health care reform"? Where's the creativity, the missionary zeal, the visionary spark? First of all, "reform" is one of the most boring fucking well-meaning meaningless words in the language. It's a word that carries no juice, no buzz, no friction, no color, no nothing.
Why is it that Republican consultants can coin something as cunningly diabolical as "death tax" (as a substitute for inheritance taxes) and sell the hell out of it, or contrive the "Contract with America," yet health reform is packaged in a plain brown wrapper with all the pizazz of a corporate restructuring plan. It should have been called something upbeat and flagwavey like "The American Health Freedom Act," guaranteeing health coverage and available, affordable insurance for all.
Other terms used by Wolcott: dead-dick policy term, fish-smacked, poison spitballing, rightwing pesticide spray tank, and Hitler in high heels. Read the column.
Hat tip: JordieW.