Now playing in San Francisco's Montgomery BART station: wall-to-wall Nevada tourism:
The images (there are several others) are cleverly conceived and staged. But you know what made me smile? The diacritical mark over the first a in Nevada, signifying a short vowel sound.
Yep, here in the West we rhyme the second syllable of Nevada with dad, not wad. We hear you Easterners trying to be "correct," saying "Ne-vah-da," and we roll our eyes.
(And yes, I know it's "Ne-vah-da" in Spanish. So?)
Plus: You've just gotta love an ad that assumes that average American transit passengers know (a) what a diacritical mark is and (b) what it means.
The campaign was originally created by The Glenn Group (Reno) and adapted for BART by Travel Nevada.