Guest Post at Duets Blog

I'm the guest blogger today at Duets Blog, a very fine collaborative blog that bridges the gap between brands and trademark, creativity and the law. Naturally, my subject is naming—specifically, the role a name plays as the title of a brand's story. Check out my post, and while you're there spend some time reading the many other interesting posts on topics as wide ranging as Michael Jackson ("The King of Pop's Most Recognizable Trademark?") and the trend toward single-letter naming in the hotel industry.

Thanks, Duets Blog, for the opportunity to share my thoughts on naming with your readers!