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April 28, 2009


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Great review of the new name.

I have written quite a few posts on my blog about taglines and slogans that you might be interested in seeing.


I would love to hear your take on some of these.

What? You mean you DIDN'T look at the name and see "rectal" + "proctology"? For a waste company? I guess it's clear that my mind is irretrievably in the toilet.

@Jessica: Um, no. "Rec-" doesn't suggest "rectal" to me, especially since I subvocalize it with the long vowel sound. But given that I extracted "reek," I guess I'm just as incorrigible as you.

I still think Recology's a good name, though.

I like the green letters "eco"in the middle of the logo. It emphasizes a healthy ecosystem.

Thanks for the wonderfully written and kind review. I am now a fan of the blog.

The team was assembled and managed by my agency, San Francisco based Singer Associates and includes Brainchild Creative (Jef Loeb) as the creative director and Sandstrom Partners (Steve Sandstrom) as the art director.

We are all very excited for the assignment and the work is reflective of Recology's mission.

Great name! Interestingly, I've seen it on name list over the years for projects relating to green biz. Glad to see someone with the guts to finally adapt it. Wonderful review Nancy!

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