How many of these naming myths do you accept as inalienable truths?
- A domain name must have no more than six letters.
- A name should be an empty vessel.
- Your name should yield almost no results in Google.
- Your name should start with a letter near the beginning of the alphabet.
- Your name should begin with/contain the letter(s)___
- Names of such-and-such a type are bad.
The Name Inspector expertly debunks all six of these naming myths in a post that's required reading for anyone embarking on the naming process.
During my own naming career I've encountered all of these myths and more. A prominent Silicon Valley venture capitalist insisted that the corporate name I was developing had to start with a K and be an empty vessel. (His own surname started with a K. The company, which he ended up naming himself, went bust not long afterward.) The six-letter shibboleth is especially popular despite being hokum. And the converse of Myth #6—only names of such-and-such a type are good—also comes up frequently.