One X at a Time

Remember 360 Vodka's twist on the formulaic "X-ing the Y, One Z at a Time"?

(Sorry I couldn't find a bigger photo; the slogan reads "Saving the planet, one glass at a time.")

When I wrote about it last September, I cited ten other examples of this sloganclone (my term for a commercial snowclone--a specific type of cliché).

Here's a new variation I spotted the other day:

The snowclone "Changing the [world/earth/planet], one X at a time" appears to be more common than "Saving the [world/earth/planet], one X at a time" (584,000 Google hits for the first, with the "world" variant; 181,000 for the second). Snowclone queen Erin O'Connor includes "Saving the world, one X at a time" in her snowclones queue--a long list of snowclones awaiting analysis.

Comments

[STYLE AND THE CITY - PARIS]

hi from Paris dear friend

I noticed that you like street style, so i just wanted to inform you that the Paris fashion week ended last week and i did nice street style photo reportages you might like.
you can appreciate them at www.styleandthecity.com

I hope i didn't disturb you with that information.

I wish you a great evening and lot of happiness with your blog

cheers from Paris

Kamel
STYLE AND THE CITY . COM - PARIS