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December 27, 2007

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The curmudgeon within wishes for a world where brown sofas were named, "brown sofas," and where housing developments had names like, "a boring place to live," "you wished you live here," and, "mediocre estates."

There's a nearby park named, "Grasslawn park," that brings a smile to my face whenever I drive by for just this reason.

More seriously, where's the practical line between what Western companies believe they need a clever name for, and those they don't? We name sofa colors, but not sock colors; a white sock is a, well, white sock. Car colors are often spruced up, but bicycle colors often aren't. Is it the size of the object, I wonder?

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