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October 09, 2007


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For whatever it's worth, here are the first three things that popped into my mind when I read the name Obopay (the numismatic reference went right over my head):

1. Maybe they offer financing for woodwind instruments?
2. It's Pig Latin for Pobo.
3. I wonder whether the Wall Street Journal would say that Au Bon Pain sounds equally goofy.

Great article.

I don't currently check the names we develop against a "goofiness meter" but perhaps I should...

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