Trevor Elliott, author of the Eachday blog, is in a lather over the proliferation of speech-bubble logos among Web 2.0 companies:
As a catch-all symbol, the speech bubble is tough to resist. It contains what everyone wants to say about the “new” web: user-generated, communication, collaboration, commenting, social media, community, self-published, my voice, our voice, rating, ranking, sharing and the rest. On top of that, it’s simple with a minimum of line, approachable and cuddly, and you can always count on people getting it. What more could a would-be communicator want?
But, it’s over. The day has come to pronounce from far and wide – “Attention all startups, it’s a bad idea to hang your ID hat on a speech bubble. Just don’t.”
"This is what happens," Elliott writes, "when the perfect symbol, a symbol so good that it does all the thinking for you, gets together with a sea of designers who aren’t thinking enough."
Hyperbole? Not a chance, bub. Elliott ends his post with 60--count 'em--bubble logos. Worse yet, sometimes the bubbles spill over into the names: 3Bubbles, Bubblesnaps, BubblePly.
(Hat tip to Brand Autopsy.)