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August 30, 2007


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Hoo-boy, I don't even know where to begin with this one. The tea leaves suggest the eternal clash between the naming consultants and the trademark attorneys, because seriously? That Swedish company? Sure, nothing to see there, no how, no way, even though a cursory search reveals they may have done business with US companies. Cease and desist indeed! I may have to delve deeper on the trademark front; meanwhile, here are other thoughts: http://www.techcrunch.com/2007/08/29/hulu-translates-to-cease-and-desist-in-swahili-oh-the-irony/

It's a horrible name, and your commentary is spot on. Now they're trying to apply lipstick to pig.

I'd love to know how much money they spent on the naming consultants. BTW, this is exactly the kind of naming brouhaha that gives naming consultants a bad rep. (Whether fairly or not.)

John: I don't know whether they used a naming consultant, but I will tell you this: no name developer worth his or her salt will make a final presentation to the client without first getting at least a preliminary trademark review from a trademark lawyer. If the client wants to proceed despite negative findings--well, that's the client's risk.

Jessica: I actually wrote this post yesterday afternoon, before TechCrunch published its post. (Yeah, I know, that's what they all say ... but it's true.) And I used the same online dictionary TC used. Still, I should have checked and linked. Thanks for helping me out!

Disambiguation? Love that word!

Wes: I make no claims to originality--I stole "disambiguation" from Wikipedia.

Nancy, point taken. I assumed that, given the size of the company involved. My bad.

It "rhymes with itself"??? As opposed to all those words that don't rhyme with themselves?

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