« "It was the name. It stuck. They got paid." | Main | Even More False Friends »

June 14, 2007

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Brand names always seem so self-evident after the fact, don't they? It's a great name, and belies the effort that went into it. I assume that "LiveBack" is likewise trademarked. :-)

Thank you, Mike! Yes, it's all about hiding the 99% perspiration. And yes, LiveBack is a trademark (registered long before I was invited to the party).

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