John Fluevog is a Canadian designer of shoes for men and women, but really, he's so much more: “I’m an armchair philosopher, and artist and a style monger, my shoes and messages are quite simply a part of me.” (He's also a comma splicer, but we'll forgive him this once.) Those messages appear on the rubber soles of his fanciful yet comfortable footwear: "To love or hate, the choice is yours," "Your sole will direct your future," "Be perfect." (Click on the hubcap to read more.)
But I really want to write about "About." Fluevog's "About" page reveals a fearless creativity the likes of which is in sadly short supply on corporate websites. Yes, the Frequently Asked Questions include the predictable "Where can I find a Fluevog store near me?" and "Can your shoes be resoled?" but they also feature the following:
- What is the capital of Uruguay?
- Are John Fluevog Angels really Satan resistant?
- Do you have special Fluevog elves that do shoe repairs?
- Who played vibes with Benny Goodman's band between 1936 and 1940?
You want to know, don't you? So read the answers.
Pictured: The Lady Ophelia, "a sensible yet edgy slip on pump with the classic 3" Signature Rococo heel and oblique toe shape." (US$269)