The dairy farmers of Hokkaido, Japan, didn't waste time crying over spilled milk. Faced with a huge surplus, they sold the excess moo juice to local brewery Abashiri Beer, which turned it into low-malt beer containing one-third milk. It went on sale Feb. 1.
So far, so good.
The name of the product: not so good.
Let's ask Mr. Merriam and Mr. Webster what they think:
Main Entry: 1bilk
Function: transitive verb
Etymology: perhaps alteration of 2balk
1 : to block the free development of : FRUSTRATE <fate bilks their hopes>
2 a : to cheat out of something valuable : DEFRAUD b : to evade payment of or to <bilks his creditors>
3 : to slip away from <bilked her pursuers>
Perhaps the good folks at Abashiri had heard of the soy beverage Silk, coined from "soy" and "milk," and decided to follow the leader.
Or perhaps they just didn't have a clue.