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September 20, 2006


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How much power is there in the letter patterns you use to make your company or product name?  We believe that theres a huge amount - but the problem is that as soon as a pattern is established in the marketplace the power quickly turns to the ... [Read More]


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I agree that many of these companies will not be around till 2o08. That could be due to lack of funding and marketing. Not due to bad names. Many of the business models per se seem quite interesting, though the sharing of music and movies will always be fraught with copyright issues.

As for names, there is a search engine named Mooter (www.mooter.com) which is far less popular that Google. Do you think it is because Google is a better name? No, I think once something succeeds, everyone thinks it is oh so clever. As Shakespeare said : That which we call a rose by any other name will smell as sweet.

Just my 2 cents - or paise worth!

To R. Viswanathan: I didn't mean to suggest that bad names cause companies to fail. Rather, bad business planning and bad naming often go hand in hand. Derivative business concepts, derivative names--to me, both indicate a lack of serious investment in planning. And you're absolutely right: once a company succeeds, its name suddenly seems cool, smart, and enviable.

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