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July 16, 2006

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Great advice and practical help! We usually are working with too few ideas on any challenge we face.

I tell my clients "fish with a net".

The triangulate model is interesting, will give it a try.

Keep creating, Mike

Witty. Concise. And spot on. (replace 'shower/ driving' with swimming the dogs off the dock, & it mirrors my day completely) Here are a few more tips for your readers, credited to the (now defunct) "brandfidelity.com" site:

"The power of sound and cadence in naming"

-Hard consonants such as C (cat), D, J, K, Q, T, V, X, Z
give a name a strong, bold sound. Examples: Prozac,
Questlink, Coca Cola, Kodak, Tazo Tea, Delta.

-Softer consonants such as B, F, G, H, L, M, N, P, R, S, W,
Y help round out a name and make it sound welcoming, easier
to get along with. Examples: Amazon, Broadview, MindSpring,
and Nike.

-Vowels: O and A sound big or open, while the short E or I
(as in cheese or rice), sound smaller, more enclosed.
Examples are American Airlines, Agilent vs. Microsoft,
Verisign, Verizon, (a mixture of both types of vowels) vs.
eBay, PeoplePC, Heinz.

-Alliteration creates a memorable name through the use of
repetition of different sounds. Examples include Broadbase,
Form Factor, Nortel Networks and Sim City.

-While rhyming is not common in naming, it can be an
effective tool to improve the sound and cadence of a word.
Examples: ThinkLink.com and LoudCloud (this is both rhyme
and alliteration).

-Rhyming can also be effective in developing new ideas while
brainstorming. If you have a keyword you'd like to convey,
but don't want to use it literally in the name, see if
there's a word which rhymes, and conveys a similar meaning.
Handspring's Visor (a palm based computer) is one example.
The creators of that product name might have thought of
their new device as a good "advisor", and the word "visor"
(a word for hat) is a nice rhyme that (via sound) connotes
"advisor." © Brand Fidelity 2001”

You are generous with your knowledge. It can't be easy coming up with names that say it all perfectly and haven't already been snapped up and registered on the government's patent and trademark office website. But it sure seems like fun to play with words! What are your favorites? The Internet has certainly spawned some interesting names: shopzilla,gizmo, wikipedia, scifidelity...!

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