Blather & Jargon, Inc.

I've been carrying around this quote since early 2001, when it appeared in Advertising Age. The quotee was the general manager of a San Francisco ad agency:

"It demands that creativity leverage data-driven relevance to stimulate trackable behavior of targeted marketing segments."

Every so often I read this quote and try to decipher its meaning. It's like the I Ching of marketing jargon. Someday, I'm sure, all will be revealed.